Evaluation question (visualisation diagram)

RTFQ

1. Introduction:
-state why visualisation diagram is effective (what it is (illustration) to represent the design layout of the final product supported with annotations) the introduction neeeds to show that understand what the product is and what the pre production document is

2. Effective features of a visualisation diagram:
-explain why feature is effective, supported with examples from the brief, colours based on scenrio, and why, what illustrations, and why, what font style and why, 5 examples

3. Ineffective features:
-2 examples

4. Conclusion
-overall a xyz is an effective tool to  be used in the pre-production of a xyz

Story Boards:

(Promotional Video)

-Location information

-camera movement arrows

-Logo (title graphic)

-Slogan

-Soundtrack

-Product should be a close up

-non-diegetic music, in every frame (promos have music)

-each frame needs atleast 4, clear, consistent, technical features

LO6

Level 1
0-5
Level 2
6-10
Level 3
11-15
Level 4
16-20

Intro:
-opinion/answer to the question
-say what the product you are studying is
-give the name of the product/audience/regulator
-say how you will structure it

Discuss the potential media effects of a media product you have studied.

Discuss the regulatory guidelines for a media product you have studied.

5 theories (3 negative 2 positive) / 5 regulatory  relate to some theory

LO6: Media effects and regulation

LO6 is all about legal and ethical. The two areas which are discussed are regulation(guidelines), and social/moral (effects/impacts of media products).

Discuss the potential media effects of the audiences of a media product you have studied. Or discuss the regulatory guide lines associated with a media product you have studied.

Need to write an argument/debate with two sides.

Media effects:

Passive audience theory:
Impact of content on younger audience
-effects
-offence
Hypodermic syringe theory
Uses and gratifications (McQuail 1972)
-escapism
-personal relationships
Negative stereotypes:
-Mulvey (1975) male gaze
-Turton (2014) Asian and black are trouble makers
-Alvarado (1987) Ethnicity, pities, humorous,
Anderson (2007) exposure to violent video games can lead to changes in brain function (desensitisation)
Copy cat violence
A MORAL PANIC - when the media demonises a certain product (the dark knight) if a group of journalists, psychologists, and people group together against the product.
Folk Devil

Active audience theory:
Hall (1980) Encoding/Decoding
-dominant
-negotiated
-oppositional

"Media effects are predominately negative." Discuss the statement based on a media product you have studied.

-Give your opinion to the answer to the question (debate)
-Tell me the product + specific audience + regulator
-Tell me how you are going to structure your essay

LO3: Production Techniques

Production Techniques, need linking to meanings.

Mise-en-scene:
What you see in the shot, costume, lighting(low-key/high-key), location/iconography (time period, where we are), gestures, props, actors.

Mise-en-scene meaning, binary opposition (Levi Strauss 1958) narrative theory opportunities.

Mise-en-scene can also connect to sub-genre (Barry Keith Grant 1995), location and iconography, for example sci-fi films, a shot would show a futuristic landscape.

Acting gestures, stock characters Propp (1928).

X-Men days of future past example find out.

X-Men days of future past uses low-key lighting in the future fight scene, where the mutants battle with robot assassins sent to kill them. The whole setting is dark, which connotes danger and death. The robot assassins themselves due to lighting have been made out to be the darkest characters in the film, which connotes that they are the most dangerous and possibly the most evil. Meanwhile the characters which are fighting the robot assassins are presented with high key lighting, which makes them look bright which connotes goodness. (Binary opposition Levi Strauss 1958, good vs evil).

X-Men days of future past also uses costume to show the reader that Wolverine has travelled back to 1973. The character Quicksilver wears a pink floyd t-shirt, which is a band which was very popular in the 70s, and the director makes the audience recognize this, becuase it is important that they know that Wolverine has travelled back in time, since it is important that the story line makes sense. This connects to the sub-genre (Barry Keith Grant 1995) of "time-travel", which is usually within the genre "Sci-Fi".

Mise-en-scene - what is included - relate to film meaning.
Camerawork - pick three key scenes.
Identify techniques - relate to film meaning.
Editing - same key scenes - continuity techniques.
Sound - diegetic, non diegetic - effect and impact.

MICRO Production techiniques
MACRO Meaning
Genre
Narrative + Story
Representation characters

Camerawork:
Shot types:
-Close-up
-Medium Close-up
-Extreme Close-up
-Long-shot
-Aerial-shot
-Establishing shot (wide shot)
-Mid shot
-Extrmeme Long Shot
-Two Shot
-Over the shoulder shot
-Crowd shot

Angles:
-dutch angle (connotes confusion)
-low angle
-high angle
-eye-level shot

Movements:
-track forward
-track backwards
-tracking (side)
-tilt shot
-panning shot
-hand held
-zoom

Composition:
-rule of thirds
-shallow depth of field (something in the foreground or background is in focus everything else blurred, connotes importance)
-deep depth of field

X-Men: Days of Future Past uses Camera Movements such as a tracking shot, and a dutch angle in the scene when Quicksilver runs incredibly fast, and the film slows down time to show what its like from his perspective when hes going so fast. Quick Silver runs on the floor, and the tracking shot follows him. The jacket that you see is silver, which makes the audience think of his naem "Quick Silver". The director has used this iconography of Quick Silver because the film fits into the Super Hero Theory (Barry Keith Grant 1995).

Editing Techniques:
Continuity:
-(Invisible)
-Shot-reverse-shot
-Insert
-Action match
-Eye-line-match
-Cross cutting

Non-Continuity:
(Notice the editing)
-Montage
-Flashback
-Flash forward

In X-Men Days of future past, the film incorporates flash backs and flash forwards, which are non-continuity techniques. The character who has the flash backs is wolverine, becuase of his traumatic past. The flash backs link to Tim O Sullivan et al. (1998) theory who thinks all media texts offer a way of telling stories about ourselves, which I think is saying, that some people can relate to Wolverine, becuase they also had a traumatic past (and may also have flash backs) which makes him appeal more as a character, since he learns how to over come his problems.

Sound:
Diegetic
Sound effects - foley
Ambrient and off screen sound
Wild track
-diaglogue - accent line - mode of adrdresss

Non-diegetic
-Theme music
-Incidental music
-Narrative
-Sound motif
-Sound bridge (invisible editing technique)

X-Men Days of Future Past uses Diegetic sound when Quicksilver puts his headphones in and listens to Pink Floyd. The Diegetic sound gets louder, as if the audience is hearing what Quicksilver is listening to. This again links to Barry Keith Grants theory, since the song links to the fact that they are in the 70s.

LO2: Advertising

Media Product: X-Men Days of Future Past
How it can be advertised: Trailers on YouTube (because that's where people go to watch trailers, would appear on videos, related to marvel, or super heroes, or action videos), Trailers on TV (would appear on channels which feature action films or a channel which features sci-fi films), Billboards (would be located near areas where the target audience would be, for example near video shops or cinemas), Magazine Posters (Magazines about action films), Newspaper posters. Pop-up adds (on websites related to superheroes or Marvel).

LO6

2 main areas when media effects are discussed:

Theories that can be applied to each area:

Give an example of a media text that caused a 'moral panic'.

BBFC:
They give age rating o films.
To 'protect' the public from violen or inappropriate content.
Used o be called British Board of Film Censors...changed its name in 1984.


From the early 80s, home videos emerged (VHS), BBFC realised that they can not control what people watch at home.

Video Recording Act 1984.
The video recording act came about due too 'video nasties'. The people wanted to watch incredibly gory content, because they couldn't watch them at the cinema, so they bought the films instead. Films were not rated at the time. Even though they do not block films, they still sometimes need to ask the producer to cut out certain scenes, in order to give them an 18 rating.

5 examples of content from my film that support or go agains t he regulatory guidelines for the age classification.

LO6: Media Effects

https://www.theguardian.com/politics/2008/aug/05/politicsandthearts

-Dark Themes
-Mental Healh
-Psychopathic
-Sadistic

Do I agree with the article?

a) PASSIVE AUDIENCE THEORY

Hypodermic syringe - implies that media has a negatice impact. Mass audience believe everyhing they/hear (Adorno and Horkheimer).

In the 1940-50's, the mass media were percieved as an extreme influence towards audiences adapted behaviour. This was linked to rise of advertising and consumerism.

This model does not hold much positivity for the audience, however it is a good method for a meia producer, politicians and also towards the use of marketing.

In 1975 Vance Packard looked at the relationship between advertising and media effects in his book the 'Hidden Persuaders'.

He believed the media were condiioning people o want products and services with the rise of consumerism.

When the 'mass media' demonise groups, people or products they beleive become a threat to society, values and inerests it is called a 'moral panic' (Stanley Cohen, 1972).

The group/products are referred to as 'folk devils'.

Violence in the media

Anderson (2007) that high exposure to fast-paced violent games can lead to changes in brain function when processing violent images, incluing dapening of emotional resposes to violence. One of the high risk factors?

This is known as desensitisation.

Ferguson (2012) showed no long term link over three years.

Three media products that have ben critiised for being too violentnegatie impact.

Copycat violence.

1. A clockwork orange.
This film features a scene when a gang rapes a woman, while singing "singing in the rain" inspired a real-life gang rape where they sang singing in the rain. There was also a man who dressed as droog who assaulted a woman.

2. Grand Theft Auto IV

3. Marlyn Manson

Representation

Who is being represented

All representations are mediated (Hall, 1980).

Is there use of stereotypes/countertypes (Perkins, 1979). Not all steriotypes are negative.

Represntaion of woman - are they objectified (Mulvey, 1975). Representation of men (Earp and Katz, 1999) - 'equation of masculinity with pathological control and violence'.

Represenation of gay poeple (Butler, 1993) - are they steriotypical.

Alvardo (1987), Hall (1995) - ethnicity 'exotic, dangerous, humorous, pitied'.

Turton (2014) - hooligans, trouble causers.  Teenage, Black and Asian boys.

Lloyd (1995) girls as 'double deviant' - trouble causers bu shouuldn't be because they are 'women'

X-Men: DOFP Critisms, violence

Jeniffers lawrences body.

b.) ACTIVE AUDIENCE THEORY

Other school of thought - we are able to filter and adapt to onent in media (Gauntlett, 1995) - backwards...

We have uses and gratification (McQuail, 1972) theory - people use media for their own purposes?

Provides a more positive outlook on the effects of media.

Hall (1980) encoding / decoding model.

Preferred reading - by audience depending on their background but accepts the dominant viewpoint/story.

Negoitiated reading - partially agrees with meaning

Oppositional reading - meaning understood but don't agree and think opposite.

Aberrant - gets the completely wrong meaning entirely.

Positive effecs of X-Men: DOFP?
What can it be used for? Any messages?

Identiy the potential impact of a media product you have studied on the audience

LO4 Uses and Gratifications theory

(Denis McQual, 1972)

- There are four reasons that people consume media products/pleasures they gain from them:

1. Surveillance - using the media to find out information, social media, the news, radio.

2. Escapism - people who prefer the different reality within media, as oppose to the reality we live in.

3. Building personal identitiy - using media products to build your personality, people use characters in media to be role models

4. Building personal realtionships - using media to connect to people (social) provides a topic of conversation

Using the examples you have from the film, apply the 'uses and gratifications' theory to the work.

(Example: "Four Lions offers the gratification survellance about the current political climate and information about the belief of different cultures because...")

X-Men: Days of Future Past offers Escapism, due to the world being based in the Mutant Universe, where mutants live among human beings, which is highly unrealistic, it also offers surveillance, since it offers a social commentry on discrimination. It also offers th ALL 4

Narrative resolution? (all)

Freudenschade? (comedy) Laughing at other people, harm joy.

Stars? (Dyer, 1975) (all)

Freindship/companionship? (all)

Target audience for X-men days of future past

Gender: I think the gender split would be 70:30 (male:female) since the main characters

Audience Theory

John Hartley 1987 - all media products have 'Invisible fictions' before they are made.

Ien Ang 1991 - all media producers have 'imaginary entities' in mind before thir production.

Before  a production is made, media companys make up 'imaginary entities' who they think will be buying their product.

Key words

Demographic - Charecteristics of audiences.
Conglemerate - Large media company which owns subsidiaries.
Horizontal Integration - Where a comglemarate can market a media product through it's subsidiaries across different sectors.
Audience - The people media companies want to buy their products
Independent - Media company that is not owned by conglemarate.
Niche - Specific small demographic.
Mass - a large target audience.

LO4 Undersand the target audienceof media

Audince reseach is when a company gathers infomation on certain audiecences in order to make their product appeal to the audience.

NRS (National Readership Survey)
They collect audience research for print and adverising trading in Britain.

The NRS collect DATA through groupin audiecnes through age, genre, etc

Upper Middle Class, Middle Class and Lower Middle Class all have a lot of disposable income.

BARB (Broadcast Audience Research Board)
Is responsable fo delivering he Unied Kingdom's Television audience measurement systems

The cover 5 questions when conducting and collecting audience research data:
1. Who is watching?
2. What are they watching?
3. When are they watching it?
4. Which screen are they watching it on?
5. How did the content get to the screen?

Primary Research
Questionairres
Surveys
Interviews

LO3 Theories of representation

1. Name one theorist that discusses gender representation that you have looked at so far in Unit 1, Unit 3 or GCSE.

3. Give an example from a media text to support or challenge the above theory.

How the media shows us things about society - but this is through careful mediation.

Hence re-presentation.

Mini - plenary!
To show your understanding of representation - write down briefly the main story or plot of your film.

Narrative or X-Men: Days of Future Past

In the future Robot Assassins are sent to wipe out the mutants, so they send wolverine back in time to go and stop the robots from ever being created.

The view of reality in X-Men: DOFP time travel is possible, mutants exist and have powers

Key theory 3: Laura Mulvey (1975)

Male gaze. Women are objectified in media texts and passive objects.
Audiences are positioned to view the women from the point of view of a heterosexual male.

For example in X-Men: Days of future past the Character Mystique's costume, shows her body in detail in a sexual way. She is objectified.

Key theory 4: Stuart Hall 1995

Western/white cultured continue to misrepresent ethnic minorities as in the media due to underlying racist tendencies.

non-white as 'the other', evil, barbaric.

Edward Said 1987
Black people in films are usually pitied, humorous, exotic, danger.

John Berger 1972

Genre Theories

Barry Keith Grant 1995 all genres have subgenres

Patrick Phillips 1996 Genre offers audiences comfort

Rick Altman 1999 Genre offers pleasure

Branson and Stafford 1999

Analyse the concepys of genre and narrative in a media product you have studied.

Unit 1 Genre and Narrative

Why is is important to be able to identify a genre of a media product?
Because audiences like genres, and we need to know why. For advertising.

What different ways can the narrative be structured?
There are different theories on narratives, one of them recons that a narrative should start of calm, then an event occurs which disturbs the equilbrium, leading to a restoration of the equilbrium.

Cultural Values:
Diverisity.

Iconography:


Location/Settings:
It relates back to genre, eg space to sci-fi, deserts to western, churches to horror.

Narrative: Todorov's theory.
1. Equilbirium - where the scene is set and the introduction of characters.
2. Disequilibrium - something happens that complicates or causes a problem for protagonist.
3. Climax - Climaz: The decisive meoment where matters come to head, the suspense is at high to restore equilbrium t.
4. New equilibrium - the matters are resolved.

Tzvetan Todorov: Suggest most narratives start with a state of equilibrium.

Claude Levi-Strauss: Binary Oppositions. His research has been adapted by media theorist to reveal underlying themes.

LO2 traditional to digital methods

VOD

-Pre 2000 web pages were not interactive
-broadband
-Web
-INTERACTIVE AUDIO VISUAL CONTENT

Digital methods are in existence because of technological convergance.
Technologies coming together to provide area service for the audience.

THEORY: "Black Box" Jenkins 2006

Above the line advertising methods, PREMIERES, TARGETED AUDIENCES, TRAILERS, POSTERS and REVIEWS.

Below the line advertising methods, INSTAGRAM UPDATES, INDIVIDUAL SOCIAL MEDIA, COMPETITIONS.

LO3 Narrative Theory

The difference between story and narrative.

Story is what happens through out the film and what dilemma they go through.

Narrative is the type of film and how its plotted.

What narrative theories can you name?

Story = a sequence of events - the plot.

Narrative = the techniques used to tell the story. How the story is structured.

XMEN: Days of Future Past.

The plot: The film starts in a dystopian future where a group of X-MEN are trying to survive attacks from the robot assassins called Sentinels, which are designed to kill mutants. In order to secure the future and survival of mutants, they send Wolverine back in time to go and make sure that the Sentinels are never invented.

KEY THEORY 1: Tim O' Sullivan et al. (1998) Through careful mediation, media texts offer a way of telling stories about ourselves (as a culture) - these are ideologies. "All media texts tell us some kind of story."

Wider meanings, ideologies that the story X-MEN: DAYS OF FUTURE PAST tells the audience.

Extinction is wrong (Sentinels sent to kill all mutants), segregation is wrong (brings up the topic of separating Mankind from Mutants, almost compares it to the holocaust), and you shouldn't fear difference (the reason the humans in the film want to kill all the mutants, is because they are worried about what they are capable of doing due to their abilities). Also shows the corruption in things that seem like they are there for your protection. (Almost a dig at the American government).

KEY THEORY 2: Pam Cook (1985) The standard Hollywood narrative structure should have:
"Linearity of cause and effect within an overall trajectory of enigma resolution".
A high degree of narrative closure.
A fictional world that contains verisimilitude especially governed by spatial and temporal coherence.

How X-MEN: DAYS OF FUTURE PAST presents an enigma that is resolved.
The X-MEN franchise constantly deals with what its like to feel different to everyone else, and its never quite resolved fully

KEY THEORY 3: Tzvetan Todorov 1977
Stage 1: A point of stable equilibrium.
Stage 2: This stability is disrupted by some kind of force, which creates a state of disequilibrium.
Stage 3: Action directed against the distrubtin.
Stage 4: Restoration to new equilibrium.

Does X-MEN DAYS OF FUTURE PAST follow this type of narrative?

KEY THEORY 4: Claude Levi-Strauss (1958)
Binary Opposites.

XMEN: DOFP:
Man vs Mutants
Technology vs Mutants
Good vs Bad

KEY THEORY 5:
fairy tale one research

KEY THEROY 6: Roland Barthes (1977) Narrative codes:
Enigma codes work to keep up setting problems or puzzles for the audience
Action codes work inform the audience in terms of what is happening in the next shot/scene

GENRE ANALYSIS

LO3 Narrative Theory

The difference between story and narrative.

Story is what happens through out the film and what dilemma they go through.

Narrative is the type of film and how its plotted.

What narrative theories can you name?

Story = a sequence of events - the plot.

Narrative = the techniques used to tell the story. How the story is structured.

XMEN: Days of Future Past.

The plot: The film starts in a dystopian future where a group of X-MEN are trying to survive attacks from the robot assassins called Sentinels, which are designed to kill mutants. In order to secure the future and survival of mutants, they send Wolverine back in time to go and make sure that the Sentinels are never invented.

KEY THEORY 1: Tim O' Sullivan et al. (1998) Through careful mediation, media texts offer a way of telling stories about ourselves (as a culture) - these are ideologies. "All media texts tell us some kind of story."

Wider meanings, ideologies that the story X-MEN: DAYS OF FUTURE PAST tells the audience.

Extinction is wrong (Sentinels sent to kill all mutants), segregation is wrong (brings up the topic of separating Mankind from Mutants, almost compares it to the holocaust), and you shouldn't fear difference (the reason the humans in the film want to kill all the mutants, is because they are worried about what they are capable of doing due to their abilities). Also shows the corruption in things that seem like they are there for your protection. (Almost a dig at the American government).

KEY THEORY 2: Pam Cook (1985) The standard Hollywood narrative structure should have:
"Linearity of cause and effect within an overall trajectory of enigma resolution".
A high degree of narrative closure.
A fictional world that contains verisimilitude especially governed by spatial and temporal coherence.

KEY THEORY 3: disturbance in equilibrium and so o n

KEY THEORY 4: binary

KEY THEORY 5: Vladimir Propp (1929)
All narratives features stock characters and that audience understood stories because of such features

Villain/antagonist
Hero/protagonist
Helper/supporter (sidekick)
Princess (the prize for the hero - not necessarily a person) one that is rescued/saved/help.

KEY THEROY 6: Roland Barthes (1977) Narrative codes:
Enigma codes work to keep up setting problems or puzzles for the audience
Action codes work inform the audience in terms of what is happening in the next shot/scene

LO3 Genre Theory

Genre: Type, category.

-Horror
-Action
-Comedy
-Sci-Fi
-Thrillers
-Psychological Thrillers
-Adventure
-Social Realism
-Rom-Com

Analyse how the product techniques used create mening in a media produc you have studies.

Analyse the conceps of 'genre' and 'representation' in a media product you have sudied.

Genre is a critical tool that helps us study texts and audience responses to texts by dividing them into categories based on commn elements.

These common elemens ae called generic covenions/characteristics/elements or tropes.



This scene from X-MEN: DAYS OF FUTURE PAST shows that the film is a hyrbrid genre: a sci-fi action film.

All genres have sub-genres, for example within the genre with Horror, there are sub-genre's such as Slasher films, Zombie films and psychological horrors.

A very likely sub-genre for X-MEN: DAYS OF FUTURE PAST is Time Travel, since the whole film relies on the fact that time travel is real.

Diegetic Sounds and Non-Diegetic Sounds

Sound is important in creatin meaning for the audience, because it can make the illusion of films stronger, it can also enchance emotions and connote what is going on in the film.

Diegesis is the narrative construct that everthing takes place in, it is the "storyworld/the world that the film/TV programme takes place in".

How real the diegesis appears is linked to the level of "verisimilitude" (which means the apperannce of being real).

Accent: the way you pronounce words, location.
Tone: How you speak acording your emotions, (angry/happy). Intonation.
Dialect: the words we use, location.
Mode of adress:
-peer to peer
-parent to child
-teacher to pupil

THE MIGHTY BOOSH: NORTHEN

Synchronous Sounds:
Synchoronous sounds are sounds which are synchronized or matched with what is being seen.
This is diegetic sound.
This can be used for simple examples such as footsteps or movement. Another example: when characters play instruments the sound, in most cases, is added in post-production as part of a sychronous sound.
This contribuyes to the realism of the film and also help to create a pratiicular atmosphere. An example could be the exaggeration of the sound of a door clickuing open could connote an ominouise action such as burglary.

Sound Bridge
When music changes from either diegetic to non-diegetic, or non-diegetic to diegetic.

Incidental Music
Music composed in afilm or play as a bacground to create or enhance a particular atmosphere
The incidental music is composed to accompany the action of a dramaa or to fill intervals between scenes
Gives hints to what is about to ahppen next typically used in horror and dramas to build tension

S A C I R E

Shot Reverse Shot - used for conversation, OTS, MCU

Action Match - continuous action.

Crosscutting - parallel action between 2 locations (meanwhile)

Insert Shot - information, can provide answers or set up a puzzle

Eye line Match - it tries to keep continuity of angle

Subsidiaries vs Independent companies

Marketing Task

Film: X-MEN DAYS OF FUTURE PAST
Release date: 22 May 2014 (UK)
Genre: Science Fiction/Adventure/Action
Directed by: Bryan Singer

The marketing campaign for this film starts in July 2013 at Comic-Con, where the whole cast for the film come on stage, and each actors role in the film is announced. Here is an image showing Hugh Jackman with Patrick Stewart.

Aswell of this, the comic-con was featuring a model for a Sentinels head. (Sentinels are the robot assassins which are designed to kill mutants).

After all the actors roles were announced, they showed the teaser trailer twice for the film. Apperently X-MEN: Days of Future Past had gained an even bigger presence than The Wolverine. A week later 20t Century Fox released the films first poster, which featured Patrick Stewart and Ian McKellen contrasted with the actors who play their younger selfs. (James McAvoy and Michael Fassbender).

The advert hinted the comvention of time-travel which is in the movie, which drew even more attention from time-travel fans. As part of the campaign, 20th Century Fox seemed to be pretending that we actually lived in a world where mutants existed and people saw them as a threat. They did this through directly advertising sentinels as if they were real. The first thing released via twitter was the blue print, which showed how they were designed.

They also released a commercial stlye advert advertising them, supposedly from the evil company "TRASK INDUSTRIES" which is based in the marvel universe and saw mutants as a threat, you can watch the video here.

 

Aswell as this they even released a comic book style poster which looked like this.

The reason the campaign focused on the Sentinels so much, is because they were seen as one of the XMEN's biggest and most dangerouse threats. This is because they are robot assassins designed specifically to kill mutants for humans "protection". The campaigns show that they were marketed falsely to humans as protection, when actually they were created to kill mutants. The marketing campaign can almost be seen as a political statement within itself. All of this ofcourse is pretend and for the fans.

In october 2013 20th Century Fox release a "teaser for a teaser" for the film. This is shown as a second long instagram video. It wasn't great however the official trailer was released shortly after, and apperently made up for it. It was basically the same as the Comic-Con trailer.

In november 2013, another video is realeased, which seems to be suggesting that the character Magneto was the one who killed JF Kennedy. I think this is because 20th Century Fox really wanted people to believe that X-MEN: DOFP is a real story, just because its entertaining for all the fans.

In December 2013, Bryan Singer announces the next X-MEN sequal, X-MEN: Acopcalypse, even though he hasn't finished shooting X-MEN: DOFP, I think this was because he wanted to gain more excitement for X-MEN: DOFP, because they will be more likely to watch the current film, so that they can prepare themselves for the sequal.

In Januarary 2014, the magazine "EMPIRE" features images from XMEN: DOFP, including Evan Peters as Quicksilver, I think this was because magazines are a good way to gain more publicity for the film. However, the cover images were not very poular among the public.

In Feburary another seven second trailer is released, then in March 2014 another trailer is released, however this one features more of the actor Peter Dinklage, and more of the Sentinels. I think this is because Peter Dinklage is a very popular and famouse actor, it is in this month they also start campaigning on TV.

April 2014 they release another trailer featuring Evan Peters as Quick Silver using his speed to go and get a hamburger.

In may 2014 the film starts screening.

Information on how X-MEN: Days of Future Past was marketed found at: http://www.vulture.com/2014/05/days-of-future-pasts-uneven-marketing-campaign.html
http://screenrant.com/x-men-days-future-past-sentinel-blueprints/

FEEDBACK:

KTA 3: Mise-en-scene

Definition: Mise-en-scene

Mise-en-scene, is what you see on the screen when watching an audio-visual. The features of Mise-en-scene include costume, setting, gestures of characters, props and colours/lighting.

Mise-en-scene: X-Men Days of Future Past

https://www.youtube.com/watch?v=7Y2TlrFVTDc

X-MEN: DAYS of FUTURE PAST - OPENING SCENE
The scene begins in a dark futuristic looking landscape, the sky is filled with dark clouds. The dark clouds combined with the futuristic looking landscape connote the idea that the story has started in a dystopian landscape. The word "M O S C O W" appears, telling the audience where the location is. Because Moscow doesn't look like this currently, it confirms that the scene is based in the future. The darkness of the clouds connotes that something bad is going to happen. Suddenly these dark coffin shaped objects glide over the landscape, because they are coffin shaped, it connotes the idea that people are going to die. The scene cuts to a dark room where suddenly the floor opens up. The light that shines in reveals that inside the coffin shaped are full of robots that are designed to kill mutants. Their eyes glow connoting that they are evil. Suddenly they are dropped out of the coffin shaped things. The scene then cuts to a long shot where you see them drop into darkness. The darkness they fall into connotes strongly that they are very dangerous. The scene cuts to a man carrying a large barrel, his costume consists of what looks like black armour and a sword. On his face a black line is painted over his eyes. This connotes that he has powers, his facial expression connotes that he is worried. He shouts "They are here!" to a woman. The fact that he is shouting connotes that he is scared. The woman suddenly throws something glowing and purple, it blows up into what looks like a purple black hole, they both jump into it, this connotes that she has the power to create portals.

Lesson 2: starter task