LO2 traditional to digital methods

VOD

-Pre 2000 web pages were not interactive
-broadband
-Web
-INTERACTIVE AUDIO VISUAL CONTENT

Digital methods are in existence because of technological convergance.
Technologies coming together to provide area service for the audience.

THEORY: "Black Box" Jenkins 2006

Above the line advertising methods, PREMIERES, TARGETED AUDIENCES, TRAILERS, POSTERS and REVIEWS.

Below the line advertising methods, INSTAGRAM UPDATES, INDIVIDUAL SOCIAL MEDIA, COMPETITIONS.