Why is is important to be able to identify a genre of a media product?
Because audiences like genres, and we need to know why. For advertising.
What different ways can the narrative be structured?
There are different theories on narratives, one of them recons that a narrative should start of calm, then an event occurs which disturbs the equilbrium, leading to a restoration of the equilbrium.
Cultural Values:
Diverisity.
Iconography:
Location/Settings:
It relates back to genre, eg space to sci-fi, deserts to western, churches to horror.
Narrative: Todorov's theory.
1. Equilbirium - where the scene is set and the introduction of characters.
2. Disequilibrium - something happens that complicates or causes a problem for protagonist.
3. Climax - Climaz: The decisive meoment where matters come to head, the suspense is at high to restore equilbrium t.
4. New equilibrium - the matters are resolved.
Tzvetan Todorov: Suggest most narratives start with a state of equilibrium.
Claude Levi-Strauss: Binary Oppositions. His research has been adapted by media theorist to reveal underlying themes.
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