Marketing Task

Film: X-MEN DAYS OF FUTURE PAST
Release date: 22 May 2014 (UK)
Genre: Science Fiction/Adventure/Action
Directed by: Bryan Singer

The marketing campaign for this film starts in July 2013 at Comic-Con, where the whole cast for the film come on stage, and each actors role in the film is announced. Here is an image showing Hugh Jackman with Patrick Stewart.

Aswell of this, the comic-con was featuring a model for a Sentinels head. (Sentinels are the robot assassins which are designed to kill mutants).

After all the actors roles were announced, they showed the teaser trailer twice for the film. Apperently X-MEN: Days of Future Past had gained an even bigger presence than The Wolverine. A week later 20t Century Fox released the films first poster, which featured Patrick Stewart and Ian McKellen contrasted with the actors who play their younger selfs. (James McAvoy and Michael Fassbender).

The advert hinted the comvention of time-travel which is in the movie, which drew even more attention from time-travel fans. As part of the campaign, 20th Century Fox seemed to be pretending that we actually lived in a world where mutants existed and people saw them as a threat. They did this through directly advertising sentinels as if they were real. The first thing released via twitter was the blue print, which showed how they were designed.

They also released a commercial stlye advert advertising them, supposedly from the evil company "TRASK INDUSTRIES" which is based in the marvel universe and saw mutants as a threat, you can watch the video here.

 

Aswell as this they even released a comic book style poster which looked like this.

The reason the campaign focused on the Sentinels so much, is because they were seen as one of the XMEN's biggest and most dangerouse threats. This is because they are robot assassins designed specifically to kill mutants for humans "protection". The campaigns show that they were marketed falsely to humans as protection, when actually they were created to kill mutants. The marketing campaign can almost be seen as a political statement within itself. All of this ofcourse is pretend and for the fans.

In october 2013 20th Century Fox release a "teaser for a teaser" for the film. This is shown as a second long instagram video. It wasn't great however the official trailer was released shortly after, and apperently made up for it. It was basically the same as the Comic-Con trailer.

In november 2013, another video is realeased, which seems to be suggesting that the character Magneto was the one who killed JF Kennedy. I think this is because 20th Century Fox really wanted people to believe that X-MEN: DOFP is a real story, just because its entertaining for all the fans.

In December 2013, Bryan Singer announces the next X-MEN sequal, X-MEN: Acopcalypse, even though he hasn't finished shooting X-MEN: DOFP, I think this was because he wanted to gain more excitement for X-MEN: DOFP, because they will be more likely to watch the current film, so that they can prepare themselves for the sequal.

In Januarary 2014, the magazine "EMPIRE" features images from XMEN: DOFP, including Evan Peters as Quicksilver, I think this was because magazines are a good way to gain more publicity for the film. However, the cover images were not very poular among the public.

In Feburary another seven second trailer is released, then in March 2014 another trailer is released, however this one features more of the actor Peter Dinklage, and more of the Sentinels. I think this is because Peter Dinklage is a very popular and famouse actor, it is in this month they also start campaigning on TV.

April 2014 they release another trailer featuring Evan Peters as Quick Silver using his speed to go and get a hamburger.

In may 2014 the film starts screening.

Information on how X-MEN: Days of Future Past was marketed found at: http://www.vulture.com/2014/05/days-of-future-pasts-uneven-marketing-campaign.html
http://screenrant.com/x-men-days-future-past-sentinel-blueprints/

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