LO6 is all about legal and ethical. The two areas which are discussed are regulation(guidelines), and social/moral (effects/impacts of media products).
Discuss the potential media effects of the audiences of a media product you have studied. Or discuss the regulatory guide lines associated with a media product you have studied.
Need to write an argument/debate with two sides.
Media effects:
Passive audience theory:
Impact of content on younger audience
-effects
-offence
Hypodermic syringe theory
Uses and gratifications (McQuail 1972)
-escapism
-personal relationships
Negative stereotypes:
-Mulvey (1975) male gaze
-Turton (2014) Asian and black are trouble makers
-Alvarado (1987) Ethnicity, pities, humorous,
Anderson (2007) exposure to violent video games can lead to changes in brain function (desensitisation)
Copy cat violence
A MORAL PANIC - when the media demonises a certain product (the dark knight) if a group of journalists, psychologists, and people group together against the product.
Folk Devil
Active audience theory:
Hall (1980) Encoding/Decoding
-dominant
-negotiated
-oppositional
"Media effects are predominately negative." Discuss the statement based on a media product you have studied.
-Give your opinion to the answer to the question (debate)
-Tell me the product + specific audience + regulator
-Tell me how you are going to structure your essay
No comments:
Post a Comment