Audince reseach is when a company gathers infomation on certain audiecences in order to make their product appeal to the audience.
NRS (National Readership Survey)
They collect audience research for print and adverising trading in Britain.
The NRS collect DATA through groupin audiecnes through age, genre, etc
Upper Middle Class, Middle Class and Lower Middle Class all have a lot of disposable income.
BARB (Broadcast Audience Research Board)
Is responsable fo delivering he Unied Kingdom's Television audience measurement systems
The cover 5 questions when conducting and collecting audience research data:
1. Who is watching?
2. What are they watching?
3. When are they watching it?
4. Which screen are they watching it on?
5. How did the content get to the screen?
Primary Research
Questionairres
Surveys
Interviews
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